Robert Smith

I am a tenacious and highly motivated b2b journalist with experience in news reporting, feature writing, and digital content creation across the communications, engineering, laboratory and sport industries. 

'Horrendous': internal comms pros bristle at 'abysmal' portrayal in Cosmopolitan

Cosmopolitan magazine has been labelled as "horrendous" and "completely out of touch" after publishing what it says is a "tongue-in-cheek" article about internal comms pros - although others in the industry have seen the funny side. The article, which looks at several emerging jobs, including 'wellness entrepreneur' and 'fintech developer', outlines a number of alleged responsibilities of an internal communications strategist. The article reads: "The internal comms strategist is busybusyverybu

Flying school campaign for easyJet aims to quadruple number of female pilot hires

Low-cost airline easyJet has pledged to increase its number of female trainee pilots from five to 20 per cent by 2020. The firm's director of communications Paul Moore highlighted the scheme during a wide-ranging interview with PRWeek UK last month that focused on the airline's in-house content and comms team. Moore said easyJet's target to quadruple the number of women hired as cadets into its training programme would be achieved via its Amy Johnson Flying Initiative - an aviation project nam

More than a third of UK PR firms still use 'meaningless' AVEs for measurement

PRCA director general Francis Ingham has labelled AVEs "an entrenched vanity project" that are "not fit to be called measurement", although new research suggests more than a third of UK PR agencies currently use them. Ingham's sentiment is shared by many of the 132 agency-side and in-house PR professionals who responded to a new survey by PRWeek and the PRCA. AVEs - or advertising value equivalents - are a metric used by some in the PR industry to measure the benefit of media coverage or a cam

Manufacturers voice ‘Industry 4.0’ concern | Business news | Process Engineering

Of the 206 industry representatives surveyed, however, 58% voiced concerns that the UK is in danger of being “left behind”, while only 14% said the UK is readily equipped for a leading role in the uptake of Industry 4.0 Industry 4.0 – a phrase coined by the German government - is a name given to the 4th industrial revolution. Industry 4.0 represents the widespread uptake of advanced technologies such as cyber-physical systems and powerful analytical tools as a means of streamlining manufacturin